Psychology around reading the “Small Print” – key points on the go

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small prints

small printsbig issues can occur later,
considered terms and conditions,
contains legal jargon for lay persons,
court cases can suddenly occur,
deceptive advertising in prints,
extra fees can occur later,
font size difficulty for many readers,
good companies have open communication,
information can be hidden in prints,
jargons causes difficulty for young/old etc,
many favor instruction manual,
many full click without reading,
most small prints are ambiguous,
often difficult to comprehend,
often presented in poor layout
one is bound by the small print,
open communication to be encouraged,
presented in compacted paragraphs,
prints to be presented clear and simple,
seek research for small print,
setting out contractual rights,
small prints can mislead consumers,
third party content to be specified,
vital to read on purchases,

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Psychology around sports shoes/trainers – key points on the go

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trainers

 

advertisements,trainers
aerodynamic shoes,
athlete’s performance,
attachment anxiety,
blended color design,
bold colors,
boost performance,
celebrity endorsements,
color and condition,
design and comfortability,
elite athletes,
emotional and political,
emotional attachment,
expensive verses cheap,
fabric quality,
fashion name,
fashion trends,
for matching wear,
gait analysis,
gender/age/social,
gravity-defying running,
helps confidence,
helps self esteem,
idiosyncrasies,
injury prevention
introvert/extrovert,
knitting quality,
lace quality,
laced with a message,
laced with jewellery,
lasting trainers,
lightweight trainers,
material quality,
mimic running barefoot,
minimalist running,
padding quality,
personal aesthetics,
personality traits,
physical performance,
physiotherapy,
psychological performance,
quiet colors,
recognizing identities,
sense of belonging,
social acceptance,
social class,
social markers,
socially energetic,
sole quality,
style and value,
stylist look,
supporting back,
trainers and brands,
trainers and celebrities,
trainers and flashing light,
trainers and music,
underlying personality,
urban style,

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